Company Logo

Index Exchange (Formerly Casale Media)

In Their Own Words
"Index engineers its technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions programmatically and in real-time. An evolution of online media technology pioneer, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell-side management technology, and access to programmatic demand that has been organized and certified by humans. We create our solutions with you in mind. As one of the world’s premier ad tech companies, Index Exchange is led by an experienced team of industry experts and pioneers in the advertising space. Headquartered in New York City with 5 regional offices, Index Exchange employs more than 220 of the most innovative minds in advertising and technology. We’re independent by choice, because that lets us make decisions for the long-term benefit of our clients, not the immediate demands of investors, or for short term profits. It’s in our interest to work in our clients’ interests. We want long-term partners, not short-term customers. And our client’s interests are best served when they know as much as we do. We believe that full transparency means information and analysis, not just data."
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Name , Personally Identifiable Information (details undisclosed), Phone Number

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention

12-18 Months

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Cross Device Tracking, Optimization

Data Storage Location

We may transfer your Identifiable Data internationally to any of our data center locations globally, ensuring that any international transfer of your Data is compliant with the laws of that region. When we transfer Identifiable Data outside of the EEA, we ensure that appropriate legal protections are in place under European data protection legislation. These protections may include technical measures, such as encryption, or a legal mechanism such as the Standard Contractual Clauses approved by the European Commission.

Your choices
Privacy contact
Designated Privacy Officer Steve Sullivan
74 Wingold Avenue
Toronto, Ontario M6B 1P5

Opt-out cookies
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means.
Browser cookies

No cookies found

*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.
About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.