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Yahoo Ad Exchange

Owned by:  Verizon Media
In Their Own Words
"The sites and apps you use work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Personalization may be informed by various factors such as the content of the site or app you are using, information you provide, historical searches you conduct, what your friends or contacts recommend to you, apps on your device, or based on your other interests. Read about Yahoo's privacy and advertising practices to learn more about how Yahoo selects the ads you see."
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Device ID (EU PII), IP Address, Location Based Data, Search History

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Login, Name , Phone Number

Sensitive : Financial Information, Social Security Number/Tax ID

Data Sharing

Anonymous data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed)., PII data is shared with 3rd parties.

Data Retention

12-18 Months

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Data Storage Location

Undisclosed

Your choices
Privacy contact
Right Media, LLC Attn: Yield Manager Privacy Questions
701 First Avenue
Sunnyvale, CA 94089

Phone: (408) 349-5070
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.